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FeelBetterDaily â Launching a Data-Ready Affiliate Blog in Skincare, Beauty & Wellness
Overview: Content + Measurement, Built to Scale
FeelBetterDaily is a content website focused on skincare, beauty, and health & fitness. I designed and built the site end-to-endâfrom CMS setup to privacy-safe analyticsâso that content can be published quickly while every visit, click, and channel is measured reliably and compliantly.
Role: Strategy, implementation, analytics, consent, launch
Stack: WordPress, GA4 (via Google Site Kit), Complianz (Consent Mode), UTM tracking
Goals: Publish affiliate-ready content, SEO-ready content, respect privacy, and know exactly which channels drive results
Challenges
Privacy + Accuracy: Track behavior only after consent while keeping analytics trustworthy.
Clear Channel Attribution: Distinguish Instagram/LinkedIn/Facebook/WhatsApp and placements (bio, story, feed).
Lean Resources: Ship fast with a small plugin footprint and no engineering team.
Consistency: Avoid duplicate tags, broken debug view, or âunassignedâ traffic in GA4.
Affiliate Readiness: Capture outbound affiliate clicks and later promote them to conversions.
Approach & Solutions
1) Platform & Information Architecture
WordPress with a clean structure: Skincare, Beauty, Haircare, Health & Fitness, Travel.
Lightweight theme and minimal plugins to preserve Core Web Vitals and keep hosting costs low.
2) Privacy-First Analytics (That Actually Works)
GA4 installed via Google Site Kit (single source of truth for the tag).
Complianz configured for Consent ModeâGA4 fires only after consent.
Issue triage & hardening:
Confirmed pageview hits (
collect?v=2) in DevTools Network.Used GA4 DebugView and Realtime to validate.
Ensured Complianz cookie database was synced to avoid blocked analytics.
3) UTM Taxonomy & Channel Strategy
A simple, durable UTM schema defined before launch:
| Parameter | Purpose | Examples |
|---|---|---|
utm_source | Platform | instagram, linkedin, facebook, whatsapp, freelance-site |
utm_medium | Traffic type | social, organic, bio, dm, referral, newsletter |
utm_campaign | Initiative | site_launch_sep2025, evergreen-bio, fall-skincare-push |
utm_content | Placement/creative | story-personal, feed, bio, carousel1 |
4) Launch, Testing & Validation
Soft launch on personal + work accounts with UTMâd links.
Realtime and Traffic acquisition â Session source/medium used to verify attribution.
Tech â Device category checked to confirm mobile vs desktop behavior.
5) Affiliate Measurement Foundations
Outbound link tracking enabled (Enhanced Measurement).
Plan to promote outbound clicks to a GA4 conversion and add Looker Studio for reporting.
Results & Impact
â Compliant analytics from day one (Consent Mode + GA4 verified)
â Attribution clarity: Instagram/LinkedIn sessions visible by source/medium and campaign/content
â Operational playbook: UTM naming rules, consent + tag order, and validation steps documented
â Affiliate-ready stack: Outbound clicks tracked; conversion goals defined for the next iteration
Conclusion: A Lean, Measurable Foundation for Growth
FeelBetterDaily proves you donât need a large team to launch a privacy-safe, data-ready content business. With a tight stack (WordPress + GA4 + Consent Mode) and a clear UTM taxonomy, the site can publish quickly, learn what works, and scale with confidenceâwithout sacrificing compliance.
