Enhancing the Digital Experience for Wandal Art

Sebastian Wandl, known as Wandal, is a highly regarded photorealistic artist from Germany, recognized for his paintings, drawings, and large-scale murals. His online presence is crucial for showcasing his work and connecting with collectors. However, his Shopify website needed a revamp to improve user experience, modernize the design, and optimize e-commerce functionality.

With a background in Shopify and frontend development, I worked closely with Wandal to implement custom-coded solutions, upgrade the theme version, and enhance both the visual and functional aspects of the website

Challenges

1. Outdated Theme Version – The Shopify theme needed an upgrade to leverage new features and optimizations.
2. Limited Customization Options – Certain elements of the theme were restrictive, requiring custom frontend coding.
3. User Experience Issues – Navigation and site structure needed improvements for better usability.
4. E-Commerce Flow Optimization – The shop system needed refinements to enhance product browsing and the checkout process.

Approach & Solutions

1. Upgrading the Shopify Theme & Implementing Custom Code

• Upgraded the Shopify theme to its latest version, ensuring compatibility with new features, performance improvements, and security updates.
• Applied custom frontend coding (HTML, CSS, JavaScript, Liquid) to override default theme limitations and achieve a tailored design.
• Modified sections, layout structures, and animations to align with Wandal’s artistic branding.

2. Improving UX & Website Navigation

• Redesigned the homepage layout to highlight key artworks and make navigation more intuitive.
• Enhanced the menu structure and implemented clear call-to-action buttons for easier access to collections.
• Adjusted typography, color schemes, and UI elements for a modern, polished look.

3. Optimizing the E-Commerce System

• Improved product categorization to make shopping for Prints, Paintings, and Commissions more seamless.
• Enhanced product pages with better image layouts, close-up views, and more structured descriptions.
• Optimized the checkout flow, reducing friction for buyers.

Results & Impact

✔ Enhanced Website Performance – Faster load times and smoother browsing.
✔ Custom UX Improvements – A more refined, visually appealing, and intuitive user experience.
✔ Seamless E-Commerce Process – More efficient product discovery and checkout.
✔ Brand-Aligned Design – A digital presence that truly represents Wandal’s artistic style.

Conclusion: A Modernized Online Presence

Through a strategic theme upgrade, frontend customizations, and UX improvements, I helped Wandal refine his digital presence while ensuring his website functions as both a showcase for his art and a professional e-commerce platform.

By combining technical expertise with design intuition, I created a tailored, high-performing Shopify website that aligns with Wandal’s artistic identity and enhances the user experience for visitors and collectors.